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Marketing Manager I

GENE.GEN.M1

M1M1 — Manager (Team Lead)medium0.70draftglobalv1

Entry-level management role in General Marketing, focusing on executing marketing programs and supporting revenue growth.

Summary

Entry-level management role in General Marketing, focusing on executing marketing programs and supporting revenue growth.

Level — M1 — Manager (Team Lead)

Front-line people manager of a single team; owns delivery, coaching, and execution.

Scope
A single team
Autonomy
Manages within established goals
Complexity
Day-to-day delivery and people issues
Impact
Team output and health
Decision rights
Owns team execution, hiring input, performance
Leadership
Direct people management of one team
Typical experience
3–6 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work →

M2
GENE.GEN.M2
Marketing Manager II
confident0.06
M3
GENE.GEN.M3
Senior Marketing Manager
confident0.11
M1
MMGM.GEN.M1
Management
review0.15
M4
GENE.GEN.M4
Senior Marketing Manager / Marketing Director
review0.17
P1
MMGM.GEN.P1
Entry
review0.20
M2
MMGM.GEN.M2
Management
review0.21

Components

Responsibilities7

  • Assist in developing and launching integrated marketing campaignscommonlevel
  • Coordinate creation of marketing collateralcommonlevel
  • Collect and analyze market/customer datacommonlevel
  • Develop sales tools and promotional materialscommonlevel
  • Oversee basic digital activitiescommonlevel
  • Support planning of trade shows, webinars, or conferencescommonlevel
  • Assist in managing marketing budgetscommonlevel

Tasks3

  • Develop marketing collateralcommonlevel
  • Analyze customer datacommonlevel
  • Coordinate marketing eventscommonlevel

Skills8

  • Campaign managementcommonlevel
  • Data analysiscommonlevel
  • Digital marketingcommonlevel
  • Budget managementcommonlevel
  • Content creationcommonlevel
  • Event planningcommonlevel
  • Project coordinationcommonlevel
  • Market researchcommonlevel

Knowledge8

  • Marketing principlescommonlevel
  • Digital marketing toolscommonlevel
  • Customer insightscommonlevel
  • Brand managementcommonlevel
  • Market analysiscommonlevel
  • Content marketingcommonlevel
  • Event coordinationcommonlevel
  • Budgetingcommonlevel

competency4

  • Communicationcommonlevel
  • Collaborationcommonlevel
  • Detail Orientationcommonlevel
  • Time managementcommonlevel

qualification3

  • Bachelor’s degree in Marketing, Business, or a STEM fieldcommonlevel
  • 2–5 years in marketing or related rolescommonlevel
  • Certifications like HubSpot Inbound, Google Ads/Analyticscommonlevel

Title aliases

AliasTypeConfidenceApproved
Manager, General Marketingcommonmedium0.66—
General Marketing Managercommonmedium0.60—
Manager, General Marketercommonmedium0.66—
General Marketer Managercommonmedium0.60—
Marketing Manager Icommonmedium0.50—

Classification mappings

O*NET / SOC

  • code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review