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Marketing Manager II

GENE.GEN.M2

M2M2 — Manager IImedium0.70draftglobalv1

Mid-level management role with broader scope, overseeing multiple campaigns or market segments.

Summary

Mid-level management role with broader scope, overseeing multiple campaigns or market segments.

Level — M2 — Manager II

Manages an established team or sub-function; owns planning and performance for the group.

Scope
An established team or sub-function
Autonomy
Owns planning for the group
Complexity
Cross-project coordination and priorities
Impact
Group delivery and development
Decision rights
Owns staffing, priorities, performance for the group
Leadership
Manages a team; sometimes manages leads
Typical experience
5–8 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work →

M1
GENE.GEN.M1
Marketing Manager I
confident0.06
M3
GENE.GEN.M3
Senior Marketing Manager
confident0.06
M4
GENE.GEN.M4
Senior Marketing Manager / Marketing Director
confident0.11
M2
MMGM.GEN.M2
Management
review0.15
M5
GENE.GEN.M5
Senior Director, General Marketing
review0.17
P2
MMGM.GEN.P2
Entry
review0.20

Components

Responsibilities6

  • Develop and manage multi-channel marketing planscommonlevel
  • Supervise and mentor M1-level managers or specialistscommonlevel
  • Drive brand consistency across assetscommonlevel
  • Optimize digital channelscommonlevel
  • Manage moderate marketing budgetscommonlevel
  • Conduct competitive analysis and customer segmentationcommonlevel

Tasks3

  • Manage marketing planscommonlevel
  • Mentor junior managerscommonlevel
  • Conduct market analysiscommonlevel

Skills8

  • Leadershipcommonlevel
  • Strategic planningcommonlevel
  • Digital optimizationcommonlevel
  • Budget managementcommonlevel
  • Competitive analysiscommonlevel
  • Customer segmentationcommonlevel
  • Mentorshipcommonlevel
  • Brand managementcommonlevel

Knowledge8

  • Multi-channel marketingcommonlevel
  • Leadership principlescommonlevel
  • Digital marketing strategiescommonlevel
  • Budgetingcommonlevel
  • Competitive landscapecommonlevel
  • Customer insightscommonlevel
  • Brand consistencycommonlevel
  • Market segmentationcommonlevel

competency4

  • Leadershipcommonlevel
  • Influencecommonlevel
  • Effective communicationcommonlevel
  • Analytical problem-solvingcommonlevel

qualification3

  • Bachelor’s or Master’s degree in Marketing, Business or a STEM disciplinecommonlevel
  • 5–8 years in marketingcommonlevel
  • MBA or specialized master’scommonlevel

Title aliases

AliasTypeConfidenceApproved
Manager, General Marketingcommonmedium0.66—
General Marketing Managercommonmedium0.60—
Manager, General Marketercommonmedium0.66—
General Marketer Managercommonmedium0.60—
Marketing Manager IIcommonmedium0.50—

Classification mappings

O*NET / SOC

  • code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review