← Canon taxonomy

Growth Marketing Manager P1/P2

GMM.GEN.P1

P1P1 — Entry-Level Professionalmedium0.70draftglobalv1

Growth Marketing Associate/Coordinator: Entry roles are less common as true entry-level, but some start as Digital Marketing Associates or Marketing Analysts and pivot into growth.

Summary

Growth Marketing Associate/Coordinator: Entry roles are less common as true entry-level, but some start as Digital Marketing Associates or Marketing Analysts and pivot into growth.

Level — P1 — Entry-Level Professional

New to role or field; performs basic tasks under supervision

Scope
Own tasks within a defined component
Autonomy
Close supervision; work reviewed frequently
Complexity
Routine problems with known solutions
Impact
Own deliverables
Decision rights
Few independent decisions; escalates the rest
Leadership
None — building the craft
Typical experience
0–2 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work →

M1
GMM.GEN.M1
Management
confident0.05
M2
GMM.GEN.M2
Management
confident0.11
P3
GMM.GEN.P3
Mid
confident0.11
M3
GMM.GEN.M3
Management
review0.16
P4
GMM.GEN.P4
Mid
review0.17
M4
GMM.GEN.M4
Management
review0.22

Components

Responsibilities2

  • Assisting in experimentscommonlevel
  • Running channel-specific tacticscommonlevel

Tasks5

  • Assist in marketing experiments.commonlevel
  • Execute channel-specific tactics.commonlevel
  • Analyze marketing data.commonlevel
  • Support growth initiatives.commonlevel
  • Collaborate with marketing teams.commonlevel

Skills8

  • Analytical skillscommonlevel
  • Channel managementcommonlevel
  • Experimentationcommonlevel
  • Data analysiscommonlevel
  • Digital marketingcommonlevel
  • Communicationcommonlevel
  • Problem-solvingcommonlevel
  • Adaptabilitycommonlevel

Knowledge8

  • Digital marketing strategiescommonlevel
  • Data analysis techniquescommonlevel
  • Marketing analytics toolscommonlevel
  • Growth marketing principlescommonlevel
  • Channel managementcommonlevel
  • Customer acquisition strategiescommonlevel
  • Retention strategiescommonlevel
  • Revenue growth tacticscommonlevel

competency2

  • Data-driven mindsetcommonlevel
  • Versatility across channelscommonlevel

qualification5

  • Strong analytical skillscommonlevel
  • Growth Marketing bootcamp or certificationcommonlevel
  • Bachelor's degree in Marketing or related fieldcommonlevel
  • Experience with digital marketing toolscommonlevel
  • Basic understanding of growth marketingcommonlevel

Title aliases

AliasTypeConfidenceApproved
Growth Marketing Manager Icommonmedium0.70—
Growth Marketing Manager 1commonmedium0.66—
Entry-Level Growth Marketing Managercommonmedium0.70—
Junior Growth Marketing Managercommonmedium0.68—
Associate Growth Marketing Managercommonmedium0.60—
Growth Marketing Manager P1/P2commonmedium0.60—

Classification mappings

O*NET / SOC

  • code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review