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Management

MMGM.GEN.M5

M5M5 — Senior Directormedium0.70draftglobalv1

Vice President of Marketing: Executive overseeing all marketing for a business unit or company.

Summary

Vice President of Marketing: Executive overseeing all marketing for a business unit or company.

Level — M5 — Senior Director

Leads multiple functions or a large department; drives multi-year strategy.

Scope
Multiple functions or a large department
Autonomy
Owns multi-year strategy for the area
Complexity
Org-level trade-offs and investment
Impact
Multi-function results
Decision rights
Owns investment and org design across functions
Leadership
Leads directors and managers
Typical experience
12–18 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work →

P5
MMGM.GEN.P5
Senior
confident0.05
M4
MMGM.GEN.M4
Management
confident0.06
M6
MMGM.GEN.M6
Management
confident0.06
P4
MMGM.GEN.P4
Mid
confident0.11
P6
MMGM.GEN.P6
Senior
confident0.11
M3
MMGM.GEN.M3
Management
confident0.11

Components

Responsibilities3

  • Overseeing all marketing for a business unit or companycommonlevel
  • Setting company-wide marketing visioncommonlevel
  • Leading strategic marketing initiativescommonlevel

Tasks3

  • Oversee company marketing.commonlevel
  • Set marketing vision.commonlevel
  • Lead strategic initiatives.commonlevel

Skills8

  • Executive leadershipcommonlevel
  • Strategic visioningcommonlevel
  • Communicationcommonlevel
  • Problem-solvingcommonlevel
  • Innovationcommonlevel
  • Mentorshipcommonlevel
  • Performance managementcommonlevel
  • Cross-functional collaborationcommonlevel

Knowledge8

  • Executive leadership principlescommonlevel
  • Strategic visioningcommonlevel
  • Communication strategiescommonlevel
  • Problem-solving strategiescommonlevel
  • Innovation in marketingcommonlevel
  • Mentorship techniquescommonlevel
  • Performance managementcommonlevel
  • Cross-functional collaborationcommonlevel

competency2

  • Company-wide marketing visioncommonlevel
  • Leadership through other leaderscommonlevel

qualification3

  • Company-wide marketing visioncommonlevel
  • Breadth of experiencecommonlevel
  • 15+ years of marketing experiencecommonlevel

Title aliases

No title aliases recorded for this profile yet.

Classification mappings

O*NET / SOC

  • code=11-2021.00title=Marketing Managerssource=corpusreviewStatus=approved