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Management

MMGM.GEN.M6

M6M6 — Vice Presidentmedium0.70draftglobalv1

Senior VP / Chief Marketing Officer (CMO): Top marketing executive guiding company-wide marketing strategy.

Summary

Senior VP / Chief Marketing Officer (CMO): Top marketing executive guiding company-wide marketing strategy.

Level — M6 — Vice President

Owns a major function or division; accountable for organization-wide outcomes.

Scope
A major function or division
Autonomy
Accountable for division strategy and outcomes
Complexity
Enterprise priorities and external factors
Impact
Division-wide / organization-wide
Decision rights
Owns strategy, budget, and org for a division
Leadership
Leads the leadership of a division
Typical experience
15–25 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work →

P6
MMGM.GEN.P6
Senior
confident0.05
M5
MMGM.GEN.M5
Management
confident0.06
P5
MMGM.GEN.P5
Senior
confident0.11
M4
MMGM.GEN.M4
Management
confident0.11
M6
GENE.GEN.M6
Senior Director, Global General Marketing
review0.15
P4
MMGM.GEN.P4
Mid
review0.16

Components

Responsibilities3

  • Guiding company-wide marketing strategycommonlevel
  • Driving innovation in marketingcommonlevel
  • Collaborating with C-suite executivescommonlevel

Tasks3

  • Guide marketing strategy.commonlevel
  • Drive marketing innovation.commonlevel
  • Collaborate with C-suite.commonlevel

Skills8

  • Executive leadershipcommonlevel
  • Creative visioningcommonlevel
  • Analytical skillscommonlevel
  • Communicationcommonlevel
  • Problem-solvingcommonlevel
  • Innovationcommonlevel
  • Mentorshipcommonlevel
  • Cross-functional collaborationcommonlevel

Knowledge8

  • Executive leadership principlescommonlevel
  • Creative visioningcommonlevel
  • Analytical techniquescommonlevel
  • Communication strategiescommonlevel
  • Problem-solving strategiescommonlevel
  • Innovation in marketingcommonlevel
  • Mentorship techniquescommonlevel
  • Cross-functional collaborationcommonlevel

competency2

  • Creative visioncommonlevel
  • Analytical acumencommonlevel

qualification3

  • Creative visioncommonlevel
  • Industry leadershipcommonlevel
  • 18+ years of marketing experiencecommonlevel

Title aliases

No title aliases recorded for this profile yet.

Classification mappings

O*NET / SOC

  • code=11-2021.00title=Marketing Managerssource=corpusreviewStatus=approved