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Senior Director, Global General Marketing

GENE.GEN.M6

M6M6 — Vice Presidentmedium0.70draftglobalv1

Top marketing leader responsible for global strategy and performance, setting the vision for the company’s entire marketing organization.

Summary

Top marketing leader responsible for global strategy and performance, setting the vision for the company’s entire marketing organization.

Level — M6 — Vice President

Owns a major function or division; accountable for organization-wide outcomes.

Scope
A major function or division
Autonomy
Accountable for division strategy and outcomes
Complexity
Enterprise priorities and external factors
Impact
Division-wide / organization-wide
Decision rights
Owns strategy, budget, and org for a division
Leadership
Leads the leadership of a division
Typical experience
15–25 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work →

M5
GENE.GEN.M5
Senior Director, General Marketing
confident0.06
M4
GENE.GEN.M4
Senior Marketing Manager / Marketing Director
confident0.11
M6
MMGM.GEN.M6
Management
review0.15
M3
GENE.GEN.M3
Senior Marketing Manager
review0.17
P6
MMGM.GEN.P6
Senior
review0.20
M5
MMGM.GEN.M5
Management
review0.21

Components

Responsibilities5

  • Lead definition of the company’s overarching marketing strategycommonlevel
  • Chair global marketing meetingscommonlevel
  • Oversee identification and execution of major expansion movescommonlevel
  • Approve and optimize the global marketing portfoliocommonlevel
  • Guide global key opinion leader engagementcommonlevel

Tasks3

  • Define global marketing strategycommonlevel
  • Lead global meetingscommonlevel
  • Optimize marketing portfoliocommonlevel

Skills8

  • Visionary leadershipcommonlevel
  • Enterprise influencecommonlevel
  • Strategic agilitycommonlevel
  • Global strategy developmentcommonlevel
  • Portfolio optimizationcommonlevel
  • Key opinion leader engagementcommonlevel
  • Expansion strategycommonlevel
  • Global meeting leadershipcommonlevel

Knowledge8

  • Global marketing strategycommonlevel
  • Leadership principlescommonlevel
  • Portfolio managementcommonlevel
  • Expansion strategiescommonlevel
  • Key opinion leader engagementcommonlevel
  • Strategic agilitycommonlevel
  • Enterprise influencecommonlevel
  • Global marketing meetingscommonlevel

competency3

  • Visionary leadershipcommonlevel
  • Enterprise Influencecommonlevel
  • Strategic Agilitycommonlevel

qualification3

  • 15–20+ years of progressive experiencecommonlevel
  • MBA or PhD/MBAcommonlevel
  • Credentials in strategic managementcommonlevel

Title aliases

AliasTypeConfidenceApproved
Vice President, General Marketingcommonmedium0.66—
General Marketing Vice Presidentcommonmedium0.60—
Vice President, General Marketercommonmedium0.66—
General Marketer Vice Presidentcommonmedium0.60—
Senior Director, Global General Marketingcommonmedium0.50—

Classification mappings

O*NET / SOC

  • code=13-0000title=Business & Financial Operations Occupationssource=inferred_from_superfunctionreviewStatus=needs_review